The branding of dita von teese Los angeles dita von teese doesn so much enter a room as materialize there.Before you have quite registered her presence, she is shaking your hand and offering tea, the moment like some deft conjurer trick. A magician, she murmurs as if on cue.Make you see something that wasn there before.That bit of apparent sorcery, http://www.yali.com.au/christian-louboutin-evening.html she says, is very definition of power and glamour. Watching von teese sip her lemon jasmine brew, her yellow dressing gown setting off jet hair and pale skin, you might take her at her word.You might even succumb to the darkly eccentric ambience of her home in the los feliz neighbourhood, the waning afternoon light fixing on her menagerie of stuffed swans, a peacock and an imperious ostrich casting a haughty eye on visitors. But she is quick to break the spell. Want people to understand more about me, she says.Are always asking, is it that she does exactly? What she does, of course, is drop her clothes onstage, as artfully as her idol gypsy rose lee. Fetish queen, fashion avatar, america sultry doyenne of burlesque, von teese, n heather sweet of rochester, mich., is the toast of at least one generation of would be calendar girls.And she is far too canny at this stage to even think of throwing down her sceptre.Which may be why, at 40, she is redoubling her efforts to cash in on her notoriety by becoming the latest cult phenomenon to turn her name into a brand. At a cocktail party in october at decades, the luxury vintage shop in los angeles, she peeled the wraps from a capsule fashion line, her first.Conceived with lime door, an australian brand development company, the five piece collection of curvy yet covered up, retro flavoured items is lavishly detailed with silk or tulle linings and touches of grosgrain. The line is the latest in a series of recent product introductions that include a fragrance, cosmetics, lingerie and hosiery(Seamed, of course)That are expected to cement her status as a purveyor of genteel kink.She is gambling that her fans, 80 per cent of whom are women, she says, will take the bait. Can tell when somebody is the real deal, said ron robinson, president of the vanguard los angeles boutique of the same name, which stocks her fragrance and will, once they become available in the united states, carry her lipsticks and skin balms made by the german brand artdeco, as well as a separate line of scarlet press on nails. Is mature and sophisticated, beautiful and approachable, robinson said.Me that that not a brand. Certainly, she has bewitched the fashion world, gathering admirers such as christian louboutin, marc jacobs(Whose front row she has graced)And jean paul gaultier, on whose runway she once performed an exotically elegant strip tease.She has appeared in a mac cosmetics viva glam campaign.Her act, provocative in an airbrushed sort of way, has emboldened cointreau, the upscale spirits brand, to name her its global ambassador. She has a string of imitators, most prominently katy perry, who has unabashedly appropriated von teese femme fatale persona, down to her loosely marcelled waves and winged eyeliner.And this fall she completed a national tour, her show, strip strip hooray, playing http://www.yali.com.au/christian-louboutin-bridal-shoes.html to sold out houses from portland, ore., to New Orleans. All good.But if von teese hopes to become a household name, the kind that sells bijoux and bedding, she has her work cut out for her.Our version of is not the kardashians version of dishell provided no figures. Unlike the kardashians, von teese has yet to transcend her cult status. Doesn make movies, she doesn sell albums, dishell said.Hasn appeared on an american fashion magazine cover.That makes it far more challenging for us to get deals and sell the products. More artist than entrepreneur, von teese seems reluctant to talk dollars and cents. Don really want to know the figures, she says.Just building a nest egg. A handsome one, admittedly, derived in part from fees of as much as $200, 000 that she earns for a performance, enough to keep her in vintage cars like the cadillac parked in her driveway.Yet, she says, don really know that much about business. That leaves dishell, an events producer and a former manager for the pussycat dolls, to juggle numbers and put some muscle into what until recently has been a passive marketing effort, one as reliant on serendipity as on obvious strategy.Attempts to raise von teese profile have been haphazard at best.A guest appearance last year on csi:Crime scene investigation was the product of chance.Von teese is friendly with an actor on the show.I walk my dog with one of the producers, dishell said. Von teese has no plans to follow up with other roles. Couldn be an actress and not be tilda swinton, she says.And though she is no foodie, she was approached last summer by the bravo network to appear as a guest judge on top chef masters. Feels very piecemeal, random, coincidental, tom julian, a fashion branding specialist in new york, said of attempts to market the performer.Almost as if her team had been thinking, put her out there and see if anything sticks. Dishell is chasing high end retailers such as jeffrey new york and ikram, the chicago boutique, where von teese once performed a modified version of her act.But until recently, her primary role has been to act as a gatekeeper, the stern guardian of von teese retro glam image, turning down more offers than she accepts.A fur line was vetoed.Ditto an earlier fragrance, and jeans. Doesn wear jeans, dishell said flatly.And she discourages von teese from baring all onstage or oversharing, kardashian style, on a reality television show. It is not by chance that despite bloggers best efforts to link her with the actor peter sarsgaard and the french nobleman louis marie de castelbajac, von teese love life retains a bit of mystery.There was her year long marriage in 2005 to the goth rocker marilyn manson, a union that raised her visibility but ended in divorce. She shared with her husband a penchant for self invention.Problems arose in part because, she says, liked being heather sweet from michigan, but i don think he liked being http://www.yali.com.au/ brian hugh warner from ohio.

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